Garth Humbert
Creative Director

Southern California native Creative Director with 19+ years experience building and managing brands for emerging and evolving companies. A communication expert and highly organized team player.

Founder of Collekt, a 6+ year running creative meetup in Southern California.

Corporate and Product Branding, Marketing and Promotion, Online and Mobile User Experience, Brand Strategy

FollowUp - #1 Lightweight Sales Automation Tool

Roll: Creative Director

Challenge: Revamp 7 year old company with outdated brand and stagnant growth

Approach: Worked side-by-side with development and marketing teams to ship regularly and grow brand

Outcome: Successful rebrand coupled with marketing, promotion and new product features, lead to 7x growth

Tasks: branding, strategy, product development, user experience, web and mobile interface design, marketing

LowRound - Golf course records and course information

Roll: CoFounder & Creative Director

Challenge: Create a website and mobile app that communicates local golf course information in an engaging and discoverable way

Approach: Conducted user research and used agile development to build, test, and release the site and app with ongoing upgrades that increased the value of the user experience

Outcome: Growing community fueled by search-friendly content, relevant infographics, and 3rd-party integrations

Tasks: branding, responsive site, mobile app, promotion, strategy

Hidden Hills Estates - Upscale Community of Beautiful Semi-Custom Homes

Roll: Creative Director

Challenge: Launch and promote Hidden Hills Estates as the premiere community in the Temecula Valley

Approach: Worked closely with product team to understand the audience and design a new identity, support collateral, and responsive website

Outcome: Pre-launch promotion, email blasts, site signage and landing page produced a long interest list for the new community

Tasks: strategy, identity, collateral, signage, website

BabyJunk (offline) The easiest way to buy and sell kid’s stuff

Roll: CoFounder & Creative Director

Challenge: Facilitate the exchange of used children’s items in a convenient, simple and safe manner.

Approach: We designed and built a mobile-first community with deep Facebook integration (login, cross-posting, and notifications) that enabled parents to browse, buy and sell items easily with vetted neighbors.

Outcome: The simple, straight-forward app was loved by a growing world-wide community.

Tasks: branding, responsive website, marketing, strategy

Glass (in progress) Sell More Clearly

Roll: Creative Director

Challenge: Rename and rebrand an existing SAAS company as a leading team sales tool

Approach: Explored logo marks, color palettes, and preliminary mockups to establish visual style

Outcome: Positive client reaction - awaiting final approval for implementation

Tasks: naming, branding, identity